Do you need a deep understanding of your potential and current customers including their habits, interests, and opinions? Cultivate Insights has unmatched expertise when it comes to key consumer segments like meat reducers, cruelty-free shoppers, vegetarians, and environmentally conscious buyers. We’ve helped companies including Tofurky and Del Monte Foods gain essential customer insights and explore new market opportunities. How can Cultivate help your business achieve data-driven success?

Our Research Services

Cultivate Insights provides a wide range of quantitative and qualitative research solutions to help you assess the market, know your customers, and drive your brand’s success. Whether you’re a startup, a growing company, or an established brand, Cultivate can help provide the insight you need to take your sustainable business to the next level. 


Assess the commercial landscape, evaluate new markets, and identify trends and opportunities for your business.


Understand your current and potential customers, how they behave, and what drives their purchase decisions.


Build your brand with customer feedback, track your brand’s awareness or loyalty, and sharpen your messaging.


Innovate with new products, identify your key attributes, and use data to establish your pricing and positioning.


Explore your brand and product relative to other offerings, know their customers, and evaluate your opportunities.

And More

Cultivate has decades of experience with diverse research methods. We can match our tools with the insight you need.

Years of Experience
People Surveyed
Clients & Partners

how we benefit you

Cultivate has decades of experience to help you navigate the complicated world of market research. Whether you need just a quick survey or a custom consumer research panel for ongoing insights, we’ve got you covered. 

  • Deep knowledge of sustainable products
  • High quality research at a reasonable cost
  • Small samples and quick turnarounds available
  • Access to niche markets and audiences
  • Negotiated rates with data collection partners

What our clients say

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"The support from Cultivate Insights was incredibly valuable and the survey results contextualized the data in a way that made quick work out of deciphering consumer preferences, giving Tofurky confidence in our innovation plans for the next year."

Erin Ransom
Director of Marketing, Tofurky

"The information and insight provided by Cultivate was essential to our understanding of vegetarian and meat-reducing consumers. Your expertise was invaluable and Del Monte Foods makes frequent use of your research to help guide our marketing and explore new product ideas."

Xander Shapiro
Marketing Director, Del Monte Foods

Research News bites

Sign up for email news updates below

Dairy Industry Shaken Up By Alternatives ↗

U.S. sales of cow's milk dropped by more than $1 billion (7%) in 2018 due to the rise of plant-based milk alternatives (and lower prices).

Exclusive: What Your Customers Really Think

How to use quantitative and qualitative research together to make data-driven decisions about branding, product innovation, and packing.

Taste Test! How Do Plant-Based Products Stand Up? ↗

Researchers had meat-eaters compare plant-based chicken and beef alternatives, find some useful tips for producers (hint: product sampling!).

Making Meat Alternatives People Want to Eat ↗

This in-depth blog is a primer on how to innovate for and market to "flexitarians," the main segment that is driving growth of plant-based foods.

Exclusive: How to Label a Plant-Based Product

Should you call your awesome new food product “plant-based” or “vegan?” Does using the “v-word” on your package doom you to marginalization?

Get Schooled: Brand Loyalty Starts in College ↗

Learn how Beyond Meat and others are building customer loyalty with "Generation Z" by introducing products on college campuses.

Keep up with the latest research on plant-based, clean, and cruelty-free products, with email updates from Cultivate Insights every month or two.

About us

Cultivate Insights was founded by Che Green, a former investment banker and technology research manager who is personally dedicated to helping sustainable brands succeed in the marketplace. Che previously managed all quantitative and qualitative research for Microsoft’s enterprise server group. He also founded Faunalytics, a nonprofit organization that conducts social science research. Cultivate Insights also involves a network of experienced research and marketing professionals who work together to accelerate your potential. 

Che Green, Principal

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