Do you need a deep understanding of your potential and current customers including their habits, interests, and opinions? Cultivate Insights has unmatched expertise when it comes to key consumer segments like meat reducers, cruelty-free shoppers, vegetarians, and environmentally conscious buyers. We’ve helped companies including Tofurky and Del Monte Foods gain essential customer insights and explore new market opportunities. How can Cultivate help your business achieve data-driven success?
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Cultivate Insights provides a wide range of quantitative and qualitative research solutions to help you assess the market, know your customers, and drive your brand’s success. Whether you’re a startup, a growing company, or an established brand, Cultivate can help provide the insight you need to take your sustainable business to the next level.
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More than half of US adults are willing to eat more plant-based meat and a fourth say they will eat cell-based meat, according to a new study from Yale University.
Blue Horizon and Boston Consulting Group are predicting that companies will get to price parity for plant proteins (with comparable taste/texture) by the early 2030s [Opens PDF].
Retail scanner data indicates that plant-based foods are a $7 billion US market that grew by 27% in 2020 (compared to 12% the previous year), according to GFI and PBFA.
Effective language and messaging are essential for sustainable brands to succeed in the marketplace. Here are some tips for plant-based and cruelty-free brands.
Recipe for a win-win: plant-based meat with cultivated fat and cultivated meat with plant-based scaffolding signal new partnership opportunities in alt proteins.
Keep up with the latest research on plant-based, clean, and cruelty-free products, with email updates from Cultivate Insights every month or two.
Cultivate Insights was founded by Che Green, a former investment banker and technology research manager who is personally dedicated to helping sustainable brands succeed in the marketplace. Che previously managed all quantitative and qualitative research for Microsoft’s enterprise server group. He also founded Faunalytics, a nonprofit organization that conducts social science research. Cultivate Insights also involves a network of experienced research and marketing professionals who work together to accelerate your potential.
You’re in business to do good, and we’re here to help. Contact us with questions or to schedule a free online consultation for up to 30 minutes.