Do you need a deep understanding of your potential and current customers including their habits, interests, and opinions? Cultivate Insights has unmatched expertise when it comes to key consumer segments like meat reducers, cruelty-free shoppers, vegetarians, and environmentally conscious buyers. We’ve helped companies including Tofurky and Del Monte Foods gain essential customer insights and explore new market opportunities. How can Cultivate help your business achieve data-driven success?

Our Research Services

Cultivate Insights provides a wide range of quantitative and qualitative research solutions to help you assess the market, know your customers, and drive your brand’s success. Whether you’re a startup, a growing company, or an established brand, Cultivate can help provide the insight you need to take your sustainable business to the next level. 


Assess the commercial landscape, evaluate new markets, and identify trends and opportunities for your business.


Understand your current and potential customers, how they behave, and what drives their purchase decisions.


Build your brand with customer feedback, track your brand’s awareness or loyalty, and sharpen your messaging.


Innovate with new products, identify your key attributes, and use data to establish your pricing and positioning.


Explore your brand and product relative to other offerings, know their customers, and evaluate your opportunities.

And More

Cultivate has decades of experience with diverse research methods. We can match our tools with the insight you need.

Years of Experience
People Surveyed
Clients & Partners

how we benefit you

Cultivate has decades of experience to help you navigate the complicated world of market research. Whether you need just a quick survey or a custom consumer research panel for ongoing insights, we’ve got you covered. 

What our clients say

"The support from Cultivate Insights was incredibly valuable and the survey results contextualized the data in a way that made quick work out of deciphering consumer preferences, giving Tofurky confidence in our innovation plans for the next year."
Erin Ransom
VP of Marketing, Tofurky

Research News bites

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Woman enjoying plant-based foods.

Consumers Moving Toward Alt Proteins 

More than half of US adults are willing to eat more plant-based meat and a fourth say they will eat cell-based meat, according to a new study from Yale University.


Exclusive: Make Sense of a Changing World

We share some tips, methods, and sources for staying on top of the best and latest data for alternative protein companies and other sustainable businesses.

New Report Predicts Price Parity for Plants  

Blue Horizon and Boston Consulting Group are predicting that companies will get to price parity for plant proteins (with comparable taste/texture) by the early 2030s [Opens PDF].

Retail Sales of Plant-Based Foods Growing Quickly  

Retail scanner data indicates that plant-based foods are a $7 billion US market that grew by 27% in 2020 (compared to 12% the previous year), according to GFI and PBFA.

Rabbit photo by Gary Bendig

Exclusive: Messaging Animal-Friendly Products

Effective language and messaging are essential for sustainable brands to succeed in the marketplace. Here are some tips for plant-based and cruelty-free brands.

French Connection

Plant-Based or Cultivated Meat?
Yes, Please 

Recipe for a win-win: plant-based meat with cultivated fat and cultivated meat with plant-based scaffolding signal new partnership opportunities in alt proteins.

Keep up with the latest research on plant-based, clean, and cruelty-free products, with email updates from Cultivate Insights every month or two.

About us

Cultivate Insights was founded by Che Green, a former investment banker and technology research manager who is personally dedicated to helping sustainable brands succeed in the marketplace. Che previously managed all quantitative and qualitative research for Microsoft’s enterprise server group. He also founded Faunalytics, a nonprofit organization that conducts social science research. Cultivate Insights also involves a network of experienced research and marketing professionals who work together to accelerate your potential. 

Che Green, Principal

Let's Talk

You’re in business to do good, and we’re here to help. Contact us with questions or to schedule a free online consultation for up to 30 minutes.