Do you need a deep understanding of your potential and current customers including their habits, interests, and opinions? Cultivate Insights has unmatched expertise when it comes to key consumer segments like meat reducers, cruelty-free shoppers, vegetarians, and environmentally conscious buyers. We’ve helped companies including Tofurky and Del Monte Foods gain essential customer insights and explore new market opportunities. How can Cultivate help your business achieve data-driven success?

Our Research Services

Cultivate Insights provides a wide range of quantitative and qualitative research solutions to help you assess the market, know your customers, and drive your brand’s success. Whether you’re a startup, a growing company, or an established brand, Cultivate can help provide the insight you need to take your sustainable business to the next level. 


Assess the commercial landscape, evaluate new markets, and identify trends and opportunities for your business.


Understand your current and potential customers, how they behave, and what drives their purchase decisions.


Build your brand with customer feedback, track your brand’s awareness or loyalty, and sharpen your messaging.


Innovate with new products, identify your key attributes, and use data to establish your pricing and positioning.


Explore your brand and product relative to other offerings, know their customers, and evaluate your opportunities.

And More

Cultivate has decades of experience with diverse research methods. We can match our tools with the insight you need.

Years of Experience
People Surveyed
Clients & Partners

how we benefit you

Cultivate has decades of experience to help you navigate the complicated world of market research. Whether you need just a quick survey or a custom consumer research panel for ongoing insights, we’ve got you covered. 

  • Deep knowledge of sustainable products
  • High quality research at a reasonable cost
  • Small samples and quick turnarounds available
  • Access to niche markets and audiences
  • Negotiated rates with data collection partners

What our clients say

"The support from Cultivate Insights was incredibly valuable and the survey results contextualized the data in a way that made quick work out of deciphering consumer preferences, giving Tofurky confidence in our innovation plans for the next year."
Erin Ransom
VP of Marketing, Tofurky

Research News bites

Sign up for email news updates below


Pandemic Propels Plant-Based Products  

Alternative meat sales grew 255% in the last week of March 2020 compared to one year before, according to Nielsen, versus 53% for conventional meat sales.

Photo by Carlo Verso on Unsplash

Exclusive: Plant-Based Food and Electric Cars

The opportunities, challenges, and trajectories of businesses making alternative proteins and electric cars are remarkably similar. Our blog explores how.


Cultivating a Price Premium for Cell-Based Meat  

Most consumers (58%) say they are willing to pay 37% more (on average) for cultivated meat, in a small study from Mark Post's Maastricht University.

U.S.-Based Food Retailers Ranked by GFI  

The Good Food Institute rates top U.S. grocers on plant-based foods, with Whole Foods and King Soopers taking the top honors (links to PDF).

Person holding pink sticky notes with research tasks

Exclusive: Research 101 for Startups & Entrepreneurs

Entrepreneurs and new companies usually have limited time and money, but they still need insights. Our in-depth primer will help you get started.


Convenience Combines with Sustainability  

Ready, set, eat! Consumers are increasing their consumption of plant-based, ready-made meals; 12% of consumers eat them weekly or more often.

Keep up with the latest research on plant-based, clean, and cruelty-free products, with email updates from Cultivate Insights every month or two.

About us

Cultivate Insights was founded by Che Green, a former investment banker and technology research manager who is personally dedicated to helping sustainable brands succeed in the marketplace. Che previously managed all quantitative and qualitative research for Microsoft’s enterprise server group. He also founded Faunalytics, a nonprofit organization that conducts social science research. Cultivate Insights also involves a network of experienced research and marketing professionals who work together to accelerate your potential. 

Che Green, Principal

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