Do you need a deep understanding of your potential and current customers including their habits, interests, and opinions? Cultivate Insights has unmatched expertise when it comes to key consumer segments like meat reducers, cruelty-free shoppers, vegetarians, and environmentally conscious buyers. We’ve helped companies including Tofurky and Del Monte Foods gain essential customer insights and explore new market opportunities. How can Cultivate help your business achieve data-driven success?
Our Research Services
Cultivate Insights provides a wide range of quantitative and qualitative research solutions to help you assess the market, know your customers, and drive your brand’s success. Whether you’re a startup, a growing company, or an established brand, Cultivate can help provide the insight you need to take your sustainable business to the next level.
Market
Assess the commercial landscape, evaluate new markets, and identify trends and opportunities for your business.
Customer
Understand your current and potential customers, how they behave, and what drives their purchase decisions.
Brand
Build your brand with customer feedback, track your brand’s awareness or loyalty, and sharpen your messaging.
Product
Innovate with new products, identify your key attributes, and use data to establish your pricing and positioning.
Competition
Explore your brand and product relative to other offerings, know their customers, and evaluate your opportunities.
And More
Cultivate has decades of experience with diverse research methods. We can match our tools with the insight you need.
how we benefit you
Cultivate has decades of experience to help you navigate the complicated world of market research. Whether you need just a quick survey or a custom consumer research panel for ongoing insights, we’ve got you covered.
- Deep knowledge of sustainable products
- High quality research at a reasonable cost
- Small samples and quick turnarounds available
- Access to niche markets and audiences
- Negotiated rates with data collection partners
What our clients say
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Consumers Moving Toward Alt Proteins ⤤
More than half of US adults are willing to eat more plant-based meat and a fourth say they will eat cell-based meat, according to a new study from Yale University.
Exclusive: Make Sense of a Changing World
We share some tips, methods, and sources for staying on top of the best and latest data for alternative protein companies and other sustainable businesses.
New Report Predicts Price Parity for Plants ⤤
Blue Horizon and Boston Consulting Group are predicting that companies will get to price parity for plant proteins (with comparable taste/texture) by the early 2030s [Opens PDF].
Retail Sales of Plant-Based Foods Growing Quickly ⤤
Retail scanner data indicates that plant-based foods are a $7 billion US market that grew by 27% in 2020 (compared to 12% the previous year), according to GFI and PBFA.
Exclusive: Messaging Animal-Friendly Products
Effective language and messaging are essential for sustainable brands to succeed in the marketplace. Here are some tips for plant-based and cruelty-free brands.
Plant-Based or Cultivated Meat?
Yes, Please ⤤
Recipe for a win-win: plant-based meat with cultivated fat and cultivated meat with plant-based scaffolding signal new partnership opportunities in alt proteins.
Keep up with the latest research on plant-based, clean, and cruelty-free products, with email updates from Cultivate Insights every month or two.
About us
Cultivate Insights was founded by Che Green, a former investment banker and technology research manager who is personally dedicated to helping sustainable brands succeed in the marketplace. Che previously managed all quantitative and qualitative research for Microsoft’s enterprise server group. He also founded Faunalytics, a nonprofit organization that conducts social science research. Cultivate Insights also involves a network of experienced research and marketing professionals who work together to accelerate your potential.
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You’re in business to do good, and we’re here to help. Contact us with questions or to schedule a free online consultation for up to 30 minutes.