Predictions are like noses — everybody’s got one. But some predictions (and observed trends) carry more weight than others. In the world of plant-based and alternative proteins, it seems like every category is experiencing double-digit growth. Which categories really stand out and are likely to grow faster than the generally rising tide? Let’s take a […]
Consumers are becoming part-time vegetarians in droves. Billions of dollars, euros, and yuan are being invested in alternative protein companies and other sustainable businesses. Hundreds of new companies are entering the market on a quarterly basis. And cultivated, fermented, and mycology-based proteins are just getting started. It can be hard to keep up. We have […]
The words we use can make or break a product, a company, or even an industry. Effective language and messaging are essential for sustainable brands to succeed in the marketplace. In this blog, we explore some research-driven best practices for messaging alternative meat and dairy, cruelty-free products, and other sustainable, animal-friendly goods. You might also […]
In alternative protein circles, there’s been a lot of talk lately about fish and seafood. While most of the innovation in recent years has centered on plant-based beef and burgers, progress on alternative chicken, pork, and seafood has been relatively slow. But that’s about to change with an expanded focus that includes other types of […]
The challenges, opportunities, and growth trajectories for the plant-based food and electric car industries are remarkably similar.
Breaking news: running a startup is hard work. Long hours spent planning and formulating, working with co-founders and vendors, learning about finances and fulfillment, and much more. If you’re an entrepreneur, you already know this. And while I’m hesitant to add something to your epic to-do list, you also need to be thinking about research. […]
In this blog, we provide an overview of how plant-based buyers rank these brands when it comes to reputation and key product attributes including taste, price/value, packaging, and availability. How does your favorite plant-based brand stack up?
Today Cultivate Insights is publishing a new report that details the demographics, purchase behavior, shopping habits, motivations, barriers, and perceptions of 15 leading brands for plant-based consumers and buyers.
The plant-based market is worth billions and is growing five times faster than the overall food industry.
Getting Maximum Value from Customer Research This blog post is a collaboration between Cultivate Insights and Next Leap Design. It was a pleasure to co-author this article with Dawn Ressel and Lisa Towell, who together provide deep expertise in qualitative research with an emphasis on design thinking. __________________________________________ Overview Ask any innovative organization for the […]