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The Latest Alt Protein Predictions

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JUST Egg

Predictions are like noses — everybody’s got one. But some predictions (and observed trends) carry more weight than others. In the world of plant-based and alternative proteins, it seems like every category is experiencing double-digit growth. Which categories really stand out and are likely to grow faster than the generally rising tide? Let’s take a […]

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Make Sense of a Changing World

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Consumers are becoming part-time vegetarians in droves. Billions of dollars, euros, and yuan are being invested in alternative protein companies and other sustainable businesses. Hundreds of new companies are entering the market on a quarterly basis. And cultivated, fermented, and mycology-based proteins are just getting started. It can be hard to keep up. We have […]

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How to Message Animal-Friendly Products

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Rabbit photo by Gary Bendig

The words we use can make or break a product, a company, or even an industry. Effective language and messaging are essential for sustainable brands to succeed in the marketplace. In this blog, we explore some research-driven best practices for messaging alternative meat and dairy, cruelty-free products, and other sustainable, animal-friendly goods.  You might also […]

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Who’s Buying Plant-Based Fish and Seafood?

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In alternative protein circles, there’s been a lot of talk lately about fish and seafood. While most of the innovation in recent years has centered on plant-based beef and burgers, progress on alternative chicken, pork, and seafood has been relatively slow. But that’s about to change with an expanded focus that includes other types of […]

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Research 101 for Startups

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Person holding pink sticky notes with research tasks

Breaking news: running a startup is hard work. Long hours spent planning and formulating, working with co-founders and vendors, learning about finances and fulfillment, and much more. If you’re an entrepreneur, you already know this. And while I’m hesitant to add something to your epic to-do list, you also need to be thinking about research.  […]

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What Your Customers Really Think

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Woman shopping

Getting Maximum Value from Customer Research This blog post is a collaboration between Cultivate Insights and Next Leap Design. It was a pleasure to co-author this article with Dawn Ressel and Lisa Towell, who together provide deep expertise in qualitative research with an emphasis on design thinking. __________________________________________ Overview Ask any innovative organization for the […]