Breaking news: running a startup is hard work. Long hours spent planning and formulating, working with co-founders and vendors, learning about finances and fulfillment, and much more. If you’re an entrepreneur, you already know this. And while I’m hesitant to add something to your epic to-do list, you also need to be thinking about research. […]
Getting Maximum Value from Customer Research This blog post is a collaboration between Cultivate Insights and Next Leap Design. It was a pleasure to co-author this article with Dawn Ressel and Lisa Towell, who together provide deep expertise in qualitative research with an emphasis on design thinking. __________________________________________ Overview Ask any innovative organization for the […]
Words matter. When it comes to marketing your product, words are important. Should you label your meat or dairy alternative as “vegan” or “plant-based?”
Whatever stage your company is at, research plays (or should play) an essential supporting role. Your team’s inherent creativity and flair for innovation may be the driving forces, but research helps turn those ideas into actionable, data-driven plans.