Research 101 for Startups
Breaking news: running a startup is hard work. Long hours spent planning and formulating, working with co-founders and vendors, learning about finances […]
Tag: Branding
What Your Customers Really Think
Getting Maximum Value from Customer Research This blog post is a collaboration between Cultivate Insights and Next Leap Design. It was a […]
How to Label a Plant-Based Product
Words matter. When it comes to marketing your product, words are important. Should you label your meat or dairy alternative as “vegan” or “plant-based?”
5 Ways Research Can Cultivate Success
Whatever stage your company is at, research plays (or should play) an essential supporting role. Your team’s inherent creativity and flair for innovation may be the driving forces, but research helps turn those ideas into actionable, data-driven plans.