Plant-Based Buyers and Their Favorite Brands provides detailed insights on the growing market for alternative meat, dairy, and egg products. The report includes an in-depth segmentation analysis of more than 1,000 plant-based consumers (including nearly 900 plant-based food buyers) and profiles of 15 major plant-based brands.
The report examines plant-based buyers and their purchase habits in general and for specific categories including plant-based beef, chicken, pork, fish/seafood, milk, cheese, and eggs. It also covers plant-based buyers’ motivations and barriers, where they shop, and their willingness to pay a premium.
Consumer segments are provided for all questions in the report including gender, age, region, income, store preference, actual plant-based purchases, and intended plant-based purchases. Segments are summarized in the report and described in detail in a separate Excel file (full report only).
The full report also provides in-depth profiles for 15 leading plant-based brands. Each profile includes brand awareness reputation among plant-based consumers, past and intended purchases, purchaser ratings for taste, value/price, packaging, and availability, and net promoter scores.
→ Beyond Meat
→ Blue Diamond
→ Field Roast
→ Morningstar Farms
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