Consumers are becoming part-time vegetarians in droves. Billions of dollars, euros, and yuan are being invested in alternative protein companies and other sustainable businesses. Hundreds of new companies are entering the market on a quarterly basis. And cultivated, fermented, and mycology-based proteins are just getting started. It can be hard to keep up. We have […]
The words we use can make or break a product, a company, or even an industry. Effective language and messaging are essential for sustainable brands to succeed in the marketplace. In this blog, we explore some research-driven best practices for messaging alternative meat and dairy, cruelty-free products, and other sustainable, animal-friendly goods. You might also […]
In alternative protein circles, there’s been a lot of talk lately about fish and seafood. While most of the innovation in recent years has centered on plant-based beef and burgers, progress on alternative chicken, pork, and seafood has been relatively slow. But that’s about to change with an expanded focus that includes other types of […]
The challenges, opportunities, and growth trajectories for the plant-based food and electric car industries are remarkably similar.
Breaking news: running a startup is hard work. Long hours spent planning and formulating, working with co-founders and vendors, learning about finances and fulfillment, and much more. If you’re an entrepreneur, you already know this. And while I’m hesitant to add something to your epic to-do list, you also need to be thinking about research. […]
The plant-based market is worth billions and is growing five times faster than the overall food industry.
Words matter. When it comes to marketing your product, words are important. Should you label your meat or dairy alternative as “vegan” or “plant-based?”
Whatever stage your company is at, research plays (or should play) an essential supporting role. Your team’s inherent creativity and flair for innovation may be the driving forces, but research helps turn those ideas into actionable, data-driven plans.