The plant-based market is worth billions and is growing five times faster than the overall food industry.
Words matter. When it comes to marketing your product, words are important. Should you label your meat or dairy alternative as “vegan” or “plant-based?”
Whatever stage your company is at, research plays (or should play) an essential supporting role. Your team’s inherent creativity and flair for innovation may be the driving forces, but research helps turn those ideas into actionable, data-driven plans.