Make Sense of a Changing World
Consumers are becoming part-time vegetarians in droves. Billions of dollars, euros, and yuan are being invested in alternative protein companies and other […]
Author: Che Green
How to Message Animal-Friendly Products
The words we use can make or break a product, a company, or even an industry. Effective language and messaging are essential […]
Who’s Buying Plant-Based Fish and Seafood?
In alternative protein circles, there’s been a lot of talk lately about fish and seafood. While most of the innovation in recent […]
Alt Protein, Electric Cars, and Industry Disruptions
The challenges, opportunities, and growth trajectories for the plant-based food and electric car industries are remarkably similar.
Research 101 for Startups
Breaking news: running a startup is hard work. Long hours spent planning and formulating, working with co-founders and vendors, learning about finances […]
Alternative Meats Could Be 60% of the Market by 2040
The plant-based market is worth billions and is growing five times faster than the overall food industry.
How to Label a Plant-Based Product
Words matter. When it comes to marketing your product, words are important. Should you label your meat or dairy alternative as “vegan” or “plant-based?”
5 Ways Research Can Cultivate Success
Whatever stage your company is at, research plays (or should play) an essential supporting role. Your team’s inherent creativity and flair for innovation may be the driving forces, but research helps turn those ideas into actionable, data-driven plans.