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How to Message Animal-Friendly Products

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Rabbit photo by Gary Bendig

The words we use can make or break a product, a company, or even an industry. Effective language and messaging are essential for sustainable brands to succeed in the marketplace. In this blog, we explore some research-driven best practices for messaging alternative meat and dairy, cruelty-free products, and other sustainable, animal-friendly goods.  You might also […]

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Who’s Buying Plant-Based Fish and Seafood?

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In alternative protein circles, there’s been a lot of talk lately about fish and seafood. While most of the innovation in recent years has centered on plant-based beef and burgers, progress on alternative chicken, pork, and seafood has been relatively slow. But that’s about to change with an expanded focus that includes other types of […]

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Research 101 for Startups

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Person holding pink sticky notes with research tasks

Breaking news: running a startup is hard work. Long hours spent planning and formulating, working with co-founders and vendors, learning about finances and fulfillment, and much more. If you’re an entrepreneur, you already know this. And while I’m hesitant to add something to your epic to-do list, you also need to be thinking about research.  […]