Make Sense of a Changing World
Consumers are becoming part-time vegetarians in droves. Billions of dollars, euros, and yuan are being invested in alternative protein companies and other […]
Tag: Plant-Based
How to Message Animal-Friendly Products
The words we use can make or break a product, a company, or even an industry. Effective language and messaging are essential […]
Who’s Buying Plant-Based Fish and Seafood?
In alternative protein circles, there’s been a lot of talk lately about fish and seafood. While most of the innovation in recent […]
Alt Protein, Electric Cars, and Industry Disruptions
The challenges, opportunities, and growth trajectories for the plant-based food and electric car industries are remarkably similar.
Research 101 for Startups
Breaking news: running a startup is hard work. Long hours spent planning and formulating, working with co-founders and vendors, learning about finances […]
How Do Plant-Based Brands Stack Up?
In this blog, we provide an overview of how plant-based buyers rank these brands when it comes to reputation and key product attributes including taste, price/value, packaging, and availability. How does your favorite plant-based brand stack up?
New Report: Plant-Based Buyers and Their Favorite Brands
Today Cultivate Insights is publishing a new report that details the demographics, purchase behavior, shopping habits, motivations, barriers, and perceptions of 15 leading brands for plant-based consumers and buyers.
Alternative Meats Could Be 60% of the Market by 2040
The plant-based market is worth billions and is growing five times faster than the overall food industry.